Ariel Color liquid detergent is ideal for colored clothes. The gel removes stubborn stains and odors even at 30 °C. Its formula is specially designed for short washes at low temperatures. The gel combines 5 effects in one cycle: protects colors, removes stubborn stains, provides a deep clean, leaves laundry extra soft and smells fresh. You can apply the liquid detergent directly to stains using the measuring cup* and then put the laundry in the washing machine. Try Ariel Liquid Detergent for Colored Clothes for perfectly clean and fresh laundry. * For environmental reasons, not all bottles include a measuring cup.

Same summary

Ariel Colour 90 wash liquid detergent is particularly suitable for households with predominantly coloured laundry and where colours need to remain vibrant even after multiple washes. Its gel structure allows for good dissolution even at lower temperatures, making it often chosen by those who wash quickly and in larger quantities. The larger 90 wash pack may be less suitable for households with less frequent washing or when you want to test a smaller quantity first. In terms of stain effectiveness, a dedicated remover may be required for very difficult stains.

Recommendation source: Enaa guides and team experiences.

User view

This detergent is most often used by families and individuals who regularly wash a variety of colored laundry and are concerned that the colors do not fade too quickly. Due to its easy dosing and adequate cleaning power, it is also convenient for busier users who want to quickly clean up their laundry without additional worries. The product is often found in larger households, where packaging economy is important.

Many users trust the Ariel brand because of its long-standing presence, consistent product quality, and wide range of detergents for different needs.

Why buy at Enaa

Enaa offers a wide selection of detergents, allowing users to compare different solutions in one place, with the described amount of washing always clearly displayed. Our catalog is regularly updated with new products from the world of cleaning and laundry, making the choice easier for those who want to follow home care trends or try new types of detergents.

Answers to frequently asked questions

Is Ariel Colour detergent also suitable for delicate fabrics?

Gels are usually more suitable for delicate fabrics than classic powders, but it is important to follow the manufacturer's instructions regarding the type of laundry and temperatures. For particularly delicate fabrics, we recommend washing at lower temperatures and using an appropriate program.

Does the detergent maintain bright colors even after several washes?

Yes, the formula of Ariel Colour detergent is designed to help maintain the intensity of colours even after multiple washes, especially if you follow the recommended temperatures and dosage.

What does the label "90 washes" mean?

The label "90 washes" means that the entire bottle is sufficient for up to 90 standard wash cycles if you use the recommended dosage based on the amount and soiling of the laundry.

Is the detergent suitable for use at low temperatures?

Yes, the gel texture allows it to work effectively even when washing at lower temperatures, which contributes to better color protection and lower energy consumption.

Is the detergent suitable for allergy sufferers or sensitive skin?

Ariel Colour is not specifically labelled as hypoallergenic. If you have particularly sensitive skin, we advise you to check the ingredients list on the packaging or choose a detergent that is labelled as suitable for sensitive skin.

Description updated: April 2026