Ariel, the brand recommended by Whirlpool, Electrolux, Candy and Beko, presents Ariel's Color fast-dissolving washing powder. With its concentrated formula, Ariel washing powder now provides more concentrated power and washes more laundry per gram of powder. It provides exceptional stain removal in just 1 wash. Thanks to its unique technology, it dissolves quickly upon contact with water, is immediately activated and penetrates deep into the fibers, even at low washing temperatures.

Reduce the washing temperature to 30°C and save up to 60 percent of energy. (Washing machine energy consumption, reduction from 60°C to 30°C, normal program). Washing with cold water also helps to preserve your clothes for longer than washing with hot water. Its formula contains biodegradable substances (80% of all organic ingredients are biodegradable).

In addition, Ariel Color washing powder is available in 100% recyclable cardboard packaging made from 80% recycled paper.

Features:

Ariel is recommended by manufacturers Whirlpool, Electrolux, Candy, Beko

Concentrated formula: With its concentrated formula, Ariel now provides more concentrated power and washes more laundry per gram of powder

Fast dissolution even at low temperatures: With a unique technology that ensures rapid dissolution of the powder even at low washing temperatures, it helps prevent powder residue from building up on laundry

Cardboard packaging is 100% recyclable: Ariel washing powder is available in cardboard packaging that is 100% recyclable.

With biodegradable ingredients: 80% of the organic ingredients in Ariel washing powder are biodegradable and recyclable

Outstanding stain removal in just 1 wash: Ariel washing powder delivers brilliant stain removal power in just 1 wash

Attention

- H319 Causes serious eye irritation.
- P102 Keep out of reach of children.
- P305 + P351 IF IN EYES: Rinse cautiously with water for several minutes.
- P312 Call a POISON CENTER/doctor if you feel unwell.

Same summary

Ariel Color laundry detergent in powder form is designed for regular washing of colored laundry, where users want good color protection and reliable removal of everyday stains. With a 4.4 kg package and the possibility of up to 80 washes, it is suitable for households that frequently wash colored laundry and are looking for a practical solution in powder form. It is recommended to use it mainly for fabrics where maintaining vibrant colors is important, but it is less suitable for white or very delicate fabrics and for those with extremely sensitive skin - in these cases other specialized detergents or mild formulas are more suitable. When choosing, it is worth considering that the powder allows for flexible dosing, which is an advantage for larger households or where the amount of laundry varies with each wash.

Recommendation source: Enaa guides and team experiences.

User view

Ariel Color powder detergent is most often used by households that regularly wash large amounts of colored laundry – for example, families with active children or individuals whose laundry accumulates quickly. Users appreciate the ability to adjust the amount of detergent when they have larger or dirtier loads, and at the same time expect the colors of their clothes to remain vibrant for a long time. Many also choose Ariel as a brand because of its trust in tradition and a wide range of products that make it easier to combine according to the needs of different household members; you can see more about their portfolio on the Ariel page.

Why buy at Enaa

At Enaa, we make sure that laundry detergents are always available in a wide selection, so you can easily find the right product for your needs. In addition, you can easily compare different types of detergents for colored or other laundry through a single platform, ensuring a more informed choice for your household.

Answers to frequently asked questions

For which type of laundry is Ariel Color powder detergent best suited?

Ariel Color powder is best suited for washing colored fabrics, as its formula focuses on preserving and protecting colors during everyday washing.

Can I also use this powder for white laundry?

The powder is specially adapted for colored fabrics, but for white laundry it is better to use a specialized detergent that better preserves whiteness.

How do I adjust the detergent dosage depending on the amount and soiling of the laundry?

The dosage of Ariel Color detergent can be adjusted depending on the amount of laundry and the degree of soiling, and recommendations for the appropriate amount can be found on the product packaging.

Is the detergent suitable for people with sensitive skin?

Although Ariel Color effectively cleans and protects colors, it is not specifically labeled as a detergent for sensitive skin - in this case, you should choose a product with a gentler or dermatologically tested formula.

How do I store washing powder to maintain its effectiveness?

Store the powder in a dry place, in its original packaging and protected from moisture to maintain its effectiveness throughout the entire period of use.

Description updated: April 2026